Promotional material is something that has been created to advertise or direct people’s attention towards a brand, product, etc. When looking into ways to promote your business one of the first things that you have to consider is the promotional material.
Are you wondering about selecting promotional material for your business? So, this article is for you as it will discuss 62 different promotional materials.
[toc]
62 Types Of Promotional Material
Promotional material can come in numerous forms, it can be as simple as a flyer or something much more physical like a sample product. It all comes down to preference but before you begin printing anything think about what kind of promotional material you want to use.
Once you have decided what type of promotional material you are going to use it is time to decide on the style that will fit your business needs best.
1. Business Cards
Business cards are the most common type of promotional material. They are easy to produce, inexpensive, and offer a simple way for people to contact someone. Business cards can be printed on many different materials including plastic, Lucite, or paper which adds variety to their application. High-quality business card printing is essential in getting the best result
2. Letterhead And Envelopes
Letterheads are usually used for business documents, reports, publications, and proposals. They offer a simple way to make sure that your company’s contact information is printed correctly on every document you send out. Letterheads are available in plain paper or paper with several different finishes, patterns, or stock colors.
There are many different sizes and formats available, including trifold or multi-page forms. Envelopes come in many standard sizes and can be printed with your company’s name and logo.
3. Folders
Folders usually consist of a front and back panel that is either attached by metal tabs or held together by glue or another binding method. Most folders are available in plain paper, printed boards, or recycled materials and can be printed with one color on the front, back, or both panels. Multi-panel folders allow you to include plenty of important information that people will see when they open your folder up.
4. Brochures
Brochures are great for introducing new products or services or for providing more details about your business or organization. Both single and double-sided brochures are available in a range of sizes, papers, and finishes.
Folded brochures (called tri-folds) are also popular because they offer an easy way to make the most of every piece of paper that is printed. Brochures are one of the most popular types of promotional material because they can be used in many different ways. People use brochures for everything from sending through the mail, handing them out at trade shows and conferences to placing them on a table or countertop in a retail location.
5. Postcards
Postcards are inexpensively priced and offer an easy way to get your information in front of a large number of people. They can be sent through the mail or handed out at events, retail locations, and trade shows. Postcards are available in a range of sizes, finishes, and paper types including recycled materials that are made from 100% post-consumer fibers.
6. Flyers
There are many different types of flyers to choose from including single-sided, double-sided, and folded. Flyers offer a simple way to get information out about your business or organization and can be placed in retail locations, handed out at events, or posted on community boards.
7. Office Supplies
Custom printed office supplies like USB cables, mousepads, and even sticky note pads are often used by businesses that rely on computers or other electronics for day-to-day operations. Custom printed office supplies can be given away at trade shows, conventions, and other events where your target audience is likely to attend.
8. Invitations
There are several different types of invitations including holiday, wedding, baby shower, birthday, and retirement parties. Business events can also be mailed or emailed as invitations. These days, invitations have been modified to function more as marketing tools than formal pieces of decoration.
They can be printed on a variety of stock types and can even include metallic finishes or special printing treatments that add a touch of sophistication.
9. Seasonal Greeting Cards
Greeting cards are a quick and easy way to let friends and family know that you are thinking of them, especially around the holidays or other special occasions such as birthdays or anniversaries. There are many different types of greeting cards available including holiday, birthday, thank you, and congratulations.
Many stores sell pre-made cards or blank cards with envelopes so that you can easily create your greeting card in a matter of minutes.
10. Bookmarks
Bookmarks are usually used at events for people to take while looking through a catalog of services or products. They also can be distributed with a publication such as a newsletter that is made available publicly by you or your company.
11. Stickers
Stickers are a great way to promote your business and can be placed on products, retail locations, or community boards to get people talking about your brand. They come in a wide range of sizes and finishes and offer an affordable way to add value at events such as trade shows, conferences, and seminars.
12. Banners
Banners are a great way to draw attention to your booth at a trade show, conference, or another event because they can be seen from far away and people can walk under them while going from one place to another.
Banners come in a variety of sizes, finishes, and materials including mesh banners that allow air to flow through to reduce the chance of people tripping, getting tangled in ropes or cables, and causing injury.
13. Calendars
Businesses can create their calendars with promotional photos or images that are related to their business or organizations. Calendars can also be personalized by adding names or other personal information on each date space to make them more memorable to customers.
Calendars are inexpensively priced, available in a range of styles to fit any budget, and can be personalized by adding business contacts on the bottom or side of each page.
14. Video Presentations And DVDs
There are many different types of video presentations used for promotional purposes including company overviews, testimonials, “how-to” videos, product demonstration videos, and more. DVDs are also widely used for promotional purposes including software demonstrations, product introductions, seminars, how-to tutorials, and more.
Some DVDs can have custom printed labels so that you can use them to promote your business while the DVD is being played on a home or office DVD player or computer.
15. Glassware
Custom printed glasses are an excellent way to promote your business or organization because they can be used year-round and put on display in bars, restaurants, cafes, and other locations where drinks are served. Many custom shapes and sizes are available for glassware including wine glasses, shot glasses, brandy snifters, margarita glasses, tumblers, highball glasses, and more.
16. T-shirts And Caps
Many different types of t-shirts and caps can be custom printed with your logo or message to promote your business or organization including polo shirts, baseball caps, mesh sports caps, jockey caps, visors, and much more.
Custom printed t-shirts and caps come in a wide range of styles, colors, and sizes to suit any budget or need.
17. Coupons And Discounts
Custom printed coupons and discounts are an excellent way to promote your business as it allows you to offer current customers savings on future purchases as well as draw new customers into your business.
Custom printed coupons can be distributed at grocery stores, retail locations, community centers, and other public locations where people are likely to make a purchase. Discounts can also be personalized by offering discounts or savings on specific products or services to encourage customers to try them out.
18. Lanyards And Badges
Custom printed lanyards and badges are often worn at seminars, trade shows, conferences, and other events where people need to be easily identified so that they can gain entry. Lanyards are available in a wide range of styles, colors, sizes, and finishes including retractable lanyards that extend up to two meters long. Custom printed badges come in many different shapes and sizes to suit any need.
19. Gift Certificates And Vouchers
Gift certificates and vouchers are an excellent way to promote your business or organization by encouraging customers to redeem them for products or services while still getting all the benefits of a cash sale.
There are many different types of gift certificates and vouchers including standard gift vouchers, gift certificates for specific websites, and gift cards that can be redeemed at multiple locations. Custom printed gift certificates and vouchers can be distributed through mail or email marketing campaigns as well as directly to customers and business contacts.
20. Printed Duvet Covers
Duvet covers can be used as a household item or bedspread and make for great custom printed promotional products because they are an everyday item that people use often. Custom duvet covers can be given away at trade shows, conventions, and other events where your target audience is likely to attend.
21. Outdoor Signs
Custom printed outdoor signs are often used to promote businesses or events on the outside of buildings, billboards, or vehicles that can be seen by passing traffic. Custom printed outdoor signs come in a wide range of styles including banners, flags, pennants, streamers, sandwich boards, and coroplast signs.
Custom printed outdoor signs can be used to direct traffic to your business or event as well as draw attention to deals, promotions, and other offers.
22. Coffee Mugs And Tumblers
Custom printed coffee mugs and tumblers are an excellent way to promote your business or organization often used by coffee shops, cafes, and restaurants. Custom printed coffee mugs and tumblers are available in a wide range of styles, colors, and finishes to suit any budget or decor including plastic cups for outdoor use.
23. Tote Bags And Sacks
Custom printed totes bags and sacks are an excellent way to promote your business or organization often used at trade shows, grocery stores, retail locations, and other public events. Tote bags are available in a wide range of sizes, finishes, and styles while custom printed sacks are also popular for use by retailers that need something sturdier than the thin nylon sacks provided by some suppliers.
24. Napkins And Paper Plates
Custom printed napkins and paper plates are a great way to promote your business or organization while encouraging people to make a mess of themselves. Custom printed napkins and paper plates can be used by restaurants, catering services, bars, pubs, and other foodservice providers as well as at picnics, social events, and large family gatherings. Custom printed napkins and plates are available in a wide range of colors, styles, and finishes.
25. Display Cases And Racks
Custom printed display cases and racks are often used at trade shows, retail locations, and other business and organizational events. Custom printed display cases and racks often come in a wide range of styles and finishes including collapsible travel cases that can be brought to an event or trade show then easily stored away when the event is complete.
26. Pens, Pencils, And Ballpoint Pens
Custom printed pens, pencils, and ballpoint pens are a great way to promote your business or organization often used by schools, universities, charities, and corporations. Pens can be distributed through mail campaigns as well as directly to customers and business contacts at trade shows, retail locations, and other events. Custom printed pens come in a wide range of styles including retractable, gel, and plunger-style pens.
27. Aerated And Sparkling Drinks
Custom printed aerated and sparkling drinks like champagne flutes, wine glasses and even cans of specialty soda can be used to promote businesses or organizations that rely on special occasions because they are often only used once.
Custom printed aerated and sparkling drinks make for great promotional items at weddings, birthdays, anniversaries, and other events where people
28. Digital And Personalized Products
Digital printing is also known as ‘digital imaging’ is an excellent way to create custom printed gifts, personalized photo books, calendars, recipe books, greeting cards, and other personalized promotional materials.
Digital printing is not only cost-effective but can also get your products to market quickly so you can be first in line for large profit margins.
29. Printed Bags
Custom printed bags are an excellent way to promote your business or organization often used by retailers, grocery stores, gift shops, and other consumer-oriented businesses. Custom printed bags come in a wide range of styles and sizes depending on the type of product you wish to package including plastic ‘shopping’ style bags for use at retail locations and paper gift bags for use during special occasions.
30. Towels And Aprons
Custom printed towels and aprons are an excellent way to promote your business or organization often used by hospitals, restaurants, caterers, and other businesses that provide uniforms for employees.
Custom printed towels and aprons can be purchased in a wide range of styles and sizes depending on the type of product you wish to package including kitchen style towels with large pockets that can be used to hold cooking utensils and aprons with pouches to hold writing instruments, oven mitts, and hot pads.
31. Fans
Custom printed fans are an excellent way to promote your business or organization often used by retailers, restaurants, and other businesses that require a constant flow of cool air. Custom printed fans come in a wide range of styles including fold-up style fans that can easily fit in a handbag, pocket, or backpack so they can be brought out when the heat becomes too much to bear.
32. Coasters And Mats
Coasters and mats are promotional materials that can be used to attract new customers, increase name recognition, rebrand the business or company, encourage repeat purchases by loyal customers.
When coasters and mats feature images of drinks along with your contact information it encourages people to remember your establishment when they’re ready to call for delivery or take out.
33. Balloons And Inflatables
Promotional balloons and inflatable items are an effective way to communicate a message quickly. Whether you’re trying to convey a sense of fun or raise awareness for your company, custom printed balloons and inflatables give such great value for very little (or no) cost that they should be a staple in any promotional campaign.
Custom printed balloons and inflatables can get your message to market quickly and effectively if you choose balloons and inflatables that are attention-grabbing, colorful, and eye-catching.
34. Lighting Products
Promotional lighting products are an excellent choice for any business or organization. Custom printing on custom promotional lighting is a great way to make your logo, name, and contact information stand out in a crowded marketplace.
Promotional outdoor lighting can be used at trade shows and retail locations as well as large family gatherings and other events where lots of people need to navigate in the dark.
35. Puzzles And Games
Promotional puzzles can be used to attract new customers, increase name recognition, rebrand the business or company, encourage repeat purchases by loyal customers. When puzzles and games feature images of drinks along with your contact information it encourages people to remember your establishment when they’re ready to call for delivery or take out.
36. Plastic Playing Cards
Promotional plastic playing cards are an excellent way to enhance your brand’s image and encourage repeat purchases. Custom printed plastic playing cards will be used in the poker room in the same amount of time it takes for a new deck of standard playing cards to wear out.
The difference is that the custom promotional playing cards will continue to promote your business over time.
37. Printed Gloves And Mittens
Custom printed gloves and mittens can be a great way to advertise your company or business, as well as they’re a useful item that customers will appreciate. Promotional gloves and mittens are fun items to give away at tradeshows, conventions, sporting events, and special community events.
38. Lunch Bags And Coolers
Promotional lunch bags and coolers can be used by manufacturers, restaurants, catering services, bars, pubs, and other foodservice providers as well as at picnics, family gatherings, and other events where people need to take something with them.
39. Diaries And Paper Products
Printed diaries and custom paper products are commonly used by banks, insurance companies, financial advisors, real estate agents, and other groups that provide planning assistance to their customers. Custom printed stationery is also widely used by advertising agencies, graphic designers, and marketing consultants daily.
40. Wrapping Paper
Wrapping paper can be custom printed with your message promoting your company logo and contact information. The custom printed wrap is often used by manufacturers, restaurants, catering services, bars, pubs, and other foodservice providers as well as at picnics, family gatherings, and other events where people need to take something with them.
41. Trophies And Plaques
Trophies and plaques can be used by sporting or athletic organizations, special events, and award programs. Custom Trophies and plaques are an excellent way to promote your business not just because they’re fun but also because people love receiving them!
42. Pen Holders And Pencil Cups
Promotional pen holders and pencil cups can be used by office managers, schools, and other institutions as well as at trade shows, retail locations, and other special events where lots of people are gathered for an extended period.
43. Lanyards, Straps, And Wristbands
Custom printed lanyards, straps and wristbands are popular promotional items used by businesses and organizations as a way to promote their brand name. Custom printed lanyards, straps and wristbands can be used as trade show giveaways, as name tag holders at retail locations, or other special events where people congregate for an extended time.
44. Clocks And Watches
Custom printed clocks and watches are used by businesses, organizations, and institutions as a way to promote their brand name. Custom printed clocks can be used as trade show giveaways, promotional items at retail locations, or other special events where lots of people congregate for an extended time.
45. Sunglasses And Eyewear
Promoting your business or organization around custom sunglasses and eyewear is a great way to get people that share a common interest involved in your campaign. Custom printed sunglasses can be used at sporting events, trade shows, and retail locations where the target audience shares an interest with promotional products like custom printed sunglasses.
46. Pet Products
Pet products can be custom printed with your message promoting your company logo and contact information. Custom printed pet items are popular giveaways at shopping malls, street fairs, corporate-sponsored pet expos, pet shops, and veterinary offices.
47. Car Accessories
Custom printed car accessories are a great way to promote your business or organization often used by car repair shops, car insurance companies, and other establishments where people interact with cars daily. Custom printed car accessories can be used at trade shows, retail locations, and other special events where lots of people are gathered for an extended time.
48. Printed Shower Curtains
Custom printed shower curtains are often used by home improvement stores, plumbing companies, and other businesses where people interact with bathrooms daily. Custom printed shower curtains can be used at trade shows, retail locations, or other special events where lots of people congregate for an extended time.
49. Printed Boxes
Custom printed boxes are a great way to promote your business or organization often used by clothing stores, cosmetics companies, and other businesses that sell small products. Custom printed boxes can be used at trade shows, retail locations, and other special events where lots of people congregate for an extended time.
50. Printed Post-It Notes
Custom printed post-it notes are a great way to promote your business or organization often used by real estate agents, political campaigns, and other businesses that need to leave short messages for people.
Custom printed post-it notes can be used at trade shows, retail locations, and other special events where lots of people congregate for an extended time.
51. Rubber Stamps And Ink Pads
Custom rubber stamps and ink pads are a great way to promote your business or organization often used by lawyers, financial institutions, and other businesses that need to leave small marks on documents.
Custom printed post-it notes can be used at trade shows, retail locations, and other special events where lots of people congregate for an extended time.
52. Tissue Boxes
Custom printed tissue boxes are often used by florists, funeral homes, and other businesses that handle lots of tissue paper. Custom printed tissue boxes can be used at trade shows, retail locations, or other special events where lots of people congregate for an extended time.
53. Gift Bags And Pouches
Custom printed gift bags and pouches are often used by clothing stores, cosmetics companies, and other businesses that sell small products. Custom printed gift bags and pouches can be used at trade shows, retail locations, or other special events where lots of people congregate for an extended time.
54. Coat Hangers
Custom printed coat hangers are often used by clothing stores, department stores, and other businesses where people need help hanging up their coats. Custom printed coat hangers can be used at trade shows, retail locations, or other special events where lots of people congregate for an extended time.
55. Luggage Tags And Travel Accessories
Custom luggage tags and travel accessories are often used by airlines, cruise lines, and other businesses that depend on lots of people traveling. Luggage tags can be attached to luggage handles while travel accessories like luggage scales will tell you the weight of your luggage before leaving for the airport.
56. Printed Umbrellas
Custom printed umbrellas are often used by travel agencies, resorts, and other businesses where people need to keep dry in the rain. Custom printed umbrellas provide a way for businesses to get their promotional message out in a subtle, non-invasive way. Umbrellas can be used by a wide range of business types and organizations.
Promotional umbrellas are often given away to potential customers at conventions, trade shows, and other events where people congregate.
57. Refrigerator Magnets
Custom printed refrigerator magnets are often used by restaurants, dentists, and other businesses that want to get their promotional message out in a subtle, non-invasive way. Custom printed refrigerator magnets can be attached to any magnetic surface such as the side of a metal filing cabinet or stadium seat.
58. Water Bottles
Custom printed water bottles are often used by sports teams, schools, and other organizations where people need lots of water. Custom printed water bottles are also good for the environment because they provide a way to recycle your promotional message after the person is done using it.
59. Safety Products
Custom safety products like reflective safety vests, light-up bracelets, and whistles are often used by fire departments, security companies, and other businesses that may need to keep safe while at work or while out in the field.
Custom printed safety products can be used during walkathons, charity events, and trade shows where lots of people congregate for an extended time.
60. Tape Measures And Rules
Custom printed tape measures and rules are often used by real estate agents, home builders, and other businesses that need to keep track of measurements while they work. Custom printed tape measures and rules can also be given away at conventions, trade shows, and other events where lots of people come together.
61. Journals And Notepads
Custom printed journals and notepads are often used by teachers, coaches, and other people who want to get their message on paper. Custom printed journals and notepads can also be given away at conventions, trade shows, and other events where lots of people come together.
62. Sports Equipment
Custom printed sports equipment like footballs, basketballs, and soccer balls are often used by schools, sports clubs, or local businesses that rely on lots of people to play the sport. Custom printed sports equipment can also be given away at conventions, trade shows, and other events where lots of people come together.
Types Of Promotional Materials – Conclusion
In conclusion, custom printed promotional products can be used in a variety of different ways for all kinds of events. Promotional items have a wide range of benefits and can get your message out to a lot of people very effectively. In our busy lives, promotional materials are a great way to get your message noticed in a cluttered world. So, decide the suitable promotional material and let it convey your message to a lot of people.